Check Out Our Most Popular Episodes:
Hoss Pratt on the 4 Levels of Learning & Mastering the Basics
“Be the master of repetitious boredom. Be obsessed with being bored and doing the same thing over and over.” -Greg Harrelson
Takeaways & Tactics
The future of real estate is putting effort into expanding the pool of ideal clients that know who you are before their needs come up. The process isn’t just lead conversion, it’s lead identification.
Stop competing on data and using the MLS as a value differentiator. Think less about the data and more about the expertise.
At every level of growth in a business, there are skills you have to learn, develop and master. Mastering the real estate skills gets you to the $10 million dollar level. To go beyond that, you have to learn the skill of leadership, delegating, growing and helping other people. Your goal is to become a skillionaire before you become a millionaire. Remember, you’re always in some phase of learning and failing, and if you’re not learning and failing, your business is not growing.
Hoss is a nationally known authority when it comes to lead generation and lead conversion. He has demonstrated, and proven time and time again during his stellar 12 year career that using his revolutionary strategies can move brokers and agents from stuck to super-charged in just months. What separates Hoss from all other coaches, real estate trainers, and so-called ‘gurus’ is his ability to get results FAST. He’s presented over 1,100 sold-out webinars and online events, conducted over 1,300 live seminars in 48 states, knocked on over 100,000 doors, made over 200,000 prospecting/sales calls, presented at 2,150 kitchen tables, and personally trained thousands of successful agents and industry professionals. Go to hosspratt.com for more information.
Chat-Bots, Facebook Messenger, ISA’s & The Future of Real Estate Lead Gen w/Michael Reese
You have to be able to narrow down your lead gen strategy to geo-region, and then be able to duplicate it to every similar region. -Michael Reese
Takeaways & Tactics
The key to the future of real estate is building relationships not with home buyers or sellers, but with homeowners.
Never expand without a proven, leveraged lead gen model and an Ideal Client Profile you can duplicate in other markets.
At the start of the show, Michael shared on the basis of digital custody, and how he designs the customer experience by simplifying the value prop. Next, we shared on winning the crowd by leveraging community, “we are connected to everyone with the world, but we’re choosing to spend time with smaller groups that are more focused on the conversations we want to have.” We also talked about creating client dialogue by using anticipated and already asked questions. We also shared why SMS is on its way out, and how to avoid dropping the ball in the hand-off between the chat-bot, the ISA and the agent.
Michael also shared on:
- The importance of starting and nurturing relationships with homeowners
- How to have strategic conversations using chatbots
- Playing up the Facebook community
- Geo-targeting and its role in expansion
Winning over the crowd is your path to area and market domination, and it has to do with your custody of the client’s perceived desire. You also win the crowd by standing on something and delivering on that promise. From a scalability perspective, it’s wiser to pinpoint a geo-targeted area, master that system and then clone it to get scale. In order to have predictability and scalability everything has to be dialed in. Digital custody is about owning the relationship, having accountability and predictability to dominate.
How to Get Over 30 Listings a Month Without a Single Outbound Call w/Jan Pitman
“Not everyone wants to do a hundred deals and that’s okay.” -Jan Pitman
Takeaways & Tactics
- 7 inbound calls would convert much better and much higher than 30 outbound calls.
- People get into business for freedom and flexibility, to be their own boss, and for unlimited income.
- One of the best ways to develop talent, and get the most out of people is by being an example.
At the start of the show, we talked about how Jan got started and why it’s important to collect data, and how to go about calling expireds and FSBOs. Jan also shared what her days look like, how she keeps her database engaged and how she was able to find the most valuable skill she can leverage. We also discussed the importance of ramping up your outbound lead generation, and towards the end of the show we talked about making sure the freedom of business doesn’t affect your productivity.
We also spoke about:
- Developing multiple income streams
- Why it’s okay not to want to do 100 deals
- Why ritual is all about consistency
- Why you have to focus on some kind of process
People get into business because they want freedom and flexibility, to be their own bosses, and to get unlimited income. Ironically, those are the same things that actually ruin their businesses. After you get your license, freedom is earned by the activities you actually engage in. For that to happen, you have to focus on some kind of process. Do an activity that generates income, allows you to leverage yourself and also educates your team at the same time.