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7 Ways To Generate Real Estate Momentum

We always have momentum, moving closer to what we want or closer to what we don’t want. Eating bad and not exercising is a great way to build momentum towards what you don’t want… being unhealthy. Choosing healthier foods and exercising helps build momentum towards what you want. So, no matter what, you are building… Read more »

Real Estate Dream 100

Real Estate Dream 100 What is it? The Dream 100 is a list of 100 people that you dream to work with, knowing that landing only a few of them as clients will lead to significant growth for your business. There are 2 types of potential clients: Those you want to work with Those you… Read more »

Brendan Bartic – Listing Mastery

If you don’t know who Brendan Bartic is, then that changes now. Personally, I have heard of Brendan Bartic before yet never had a conversation with him. We happened to do a podcast together and I was inspired to learn who he is and what he is about. Brendan is a top real estate agent,… Read more »

10 Steps To A Breakthrough

1. Define what a breakthrough looks like: a.  When you breakthrough…what really occurred? What happens before a breakthrough?   2. Determine the activities needed: a.  Direct mail is crushing it right now. b.  These activities revolve around lead generation.   3. Create A Plan: a.  You know the activities… b.  Create the schedule: c.  All… Read more »

How Improving your Top Of Funnel Conversion can Lead to Breakthrough Results Instantly

What is Top of Funnel Conversion? Top of Funnel conversion is the percentage of leads you CONNECT with out of ALL the leads that you generate.  Basically, how many of the people you generate do you talk with?    In contrast, The Bottom of the funnel conversion is where most agents mistakenly focus all their… Read more »

Are you shutting down?

We Are More Valued Today Than Ever What do consumers have right now? – Uncertainty What do consumers need right now? – Certainty Example – FSBO’s When Certainty is high…confidence is high and they don’t feel they need you. When Uncertainty is high….confidence is low and they need your advice and guidance. When you look… Read more »

This Should Get you Motivated

I keep hearing agents struggling with motivation. They are always trying to figure out what their ‘why’ is…. I’m a believer of understanding the why, yet I am also a believer of taking action. Personally, it motivates me when I see how simple it is to move the needle on my business. Here are 3… Read more »

An Honest Plea To Real Estate Brokers, Owners, Managers. Stop Lying To Your Agents and Recruits.

When you are not honest with your agents you build up false hopes and expectations and they are not able to grow as quickly. Quit telling them you can lead a new licensee or low producing agent to big production if you haven’t done that production yourself and haven’t coached others to do the same… Read more »

Top 3 Qualities Of Top Sales People

There are 3 Common Qualities Of Top Real Estate Agents: I have been fortunate to travel the country and speak with thousands of agents and coach many agents in different markets. Here are 3 things that I have learned….  1. Ambition The agents had an intense desire to be a top producer. They want something new so bad… Read more »

New Seller Script Alert: Besides the MLS, what do you do to sell homes?

Besides the MLS, what do you do to sell homes? Mr. Seller, I’m glad you asked that question. As a matter of fact, I feel more sellers should be asking that question since that is the only strategy for many agents. The MLS is important but that is not what sets my selling strategies apart… Read more »

What is Contact Junkie?

How Automation Changed The Follow Up Game   Do you find it difficult fitting in enough lead follow up during your day? Do you ever follow up too late? Do you have issues with following up too little?   Here’s a thought…. You never lose business due to too much follow up. And, you never… Read more »

Art Of Price Reduction

Price reductions are a critical part of the business. Let’s face it, we use our knowledge to price a property and sometimes it still doesn’t sell. As a real estate agent, I don’t want to beat up a seller on price. We all want to get the seller top dollar. But, we still find ourselves… Read more »

The Scripts Every Agent Must Know

Sales is the ability to ask a series of questions that helps you and a prospect get to a mutually desired result. Like, helping a client sell or helping a client buy. The greatest sales people are the agents that are most comfortable in the real estate conversation. When an agent is comfortable knowing what… Read more »

Real Geeks Websites – Why do I recommend them?

I get multiple calls per week asking me what I think about Real Geeks. This tells me there are a lot of people looking at the platform. I tend to get the call because I’ve had one of the most trafficked sites within the Real Geeks ecosystem. Most people know that I’ve recommended Real Geeks… Read more »

Increasing Your ROI with Contact Junkie

[et_pb_section bb_built=”1″ _builder_version=”3.17.2″][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.74″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] The cost of a lead has skyrocketed over the last few years. The big lead portals like Trulia, Zillow and Realtor are charging prices that only to top producing agents can afford. Even the best agents are complaining about lead costs and trying… Read more »

Infusionsoft Marketing Automation For Real Estate Teams

Real Estate Teams are a trend that will not likely go away anytime soon. We are seeing teams pop up everywhere and in many cases, teams are now expanding beyond their primary market. One challenge we see with teams these days is their inability to handle multiple databases in an efficient manner. Each of their… Read more »

Marketing Automation For The Mega Team

Marketing Automation For The Mega Team   The Mega Team Concept is growing in markets all across the country. Teams are not only getting larger in numbers of agents but they are expanding to multiple markets.   This expansion concept is fantastic in theory yet does come with some challenges.   I have talked with… Read more »

4 Ways To Use Infusionsoft To Scale A Solo Agent Business

4 Ways To Use Infusionsoft To Scale A Solo Agent Business As a solo agent, one of the biggest challenges one faces is scaling the business and leveraging systems. Have you ever heard of the saying ‘If you don’t have an assistant….you are an assistant.’? The same applies for processes and systems…’if you don’t have… Read more »

Build Community Domination with Infusionsoft Real Estate Campaigns

Real Estate agents have struggled for years trying to figure out how to monetize their database. The reality is there is more money lost in lack of proper communication with an agent’s database than any other area in the business. It not only takes quality nurture campaigns but it also takes a robust delivery system… Read more »

Google PPC versus Facebook Ads (Real Estate Great Debate)

Who do you think provides the highest quality leads to the real estate agent? There is a debate brewing amongst the real estate agents that use Google PPC and Facebook to generate leads. Up until 9 months ago, it seemed like most agents were going straight to Google to buy ads to push traffic their way. Now, you… Read more »

Will You Give Us a Deal on the Commission?

One of my agents was sent an email by a listing lead who asked this question and they consulted with me for training. The following information is what I suggest that my agent discuss with the potential seller. Here was my response to my agents question… First of all…Do NOT answer this question via email. This… Read more »

Email Marketing Automation: Passive versus Active Approach

For those real estate agents that use some sort of email nurture program, you should be seeing great success. Of course, there are many versions of an email marketing system which can be used and they are often called… Email Blasts, Email Drip Campaigns and Email Nurture Programs. Call it what you want but when used effectively, you… Read more »

What has changed in the Real Estate Business?

I guess I should start by saying, “EVERYTHING has changed!” I started selling real estate approximately 22 years ago. I remember the days where the MLS published books with all of the listings. Listings were not online and there was no such thing as an MLS. We thought eh fax machine was going to change… Read more »

Seller Leads for Real Estate Agents (Bold Leads)

Real estate agents have been using marketing automation for years to capture buyer leads. It wasn’t until the last year before the real estate industry figured out how to generate seller leads. It has been said for years that, ‘Listing sellers is the name of the game’, or, ‘You have to list to last.’ I… Read more »

Infusionsoft Real Estate Affiliates – Earn Income

Not only can real estate agents use Infusionsoft for building a real estate database and convert those leads into commissions, agents are now sharing their content via an affiliate program. I have personally been working with Infusionsoft for years now and it has improved my business as well as every agent that works in my… Read more »

Real Estate Agents and Text Messaging – The New Business Builder

The real estate industry has discovered that text messaging is often more effective than email messages. Statistics show that 95% of text messages are opened and read within 5 minutes of receiving. Compare that to emails where roughly 83% of those are NEVER opened. Text Messaging is about to take over our industry. Here is… Read more »

Real Estate Dashboard – Numbers Tracking System

RealDashy.com    Real estate coaches have been begging their agents to start tracking their numbers. For some reason, real estate agents have ignored their coaches and this is likely one of the reasons why so many agents have a hard time hitting their goals. Have you ever said, “I am doing everything I am supposed… Read more »

From Real Estate Agent to Entrepreneur’s Income

Real estate agents across the country are working their tails off to build a profitable real estate business. There are thousands of agents who are working 50 – 60+ hours per week to make less than $60,000 per year. The popular thing for agents to do now is to spend thousands of dollars on direct… Read more »

Greg Harrelson Infusionsoft Real Estate Content

If you are a real estate agent, you have probably heard the buzz in the industry about the Infusionsoft real estate application. At first, only the Mega Agents in real estate were using this strategy to build their database, lead them through a funnel and eventually convert their leads to a commission check. Now, real… Read more »

Infusionsoft for Mortgage Brokers

Top real estate agents are using Infusionsoft to better connect with their prospects and increase profits. For years, agents were using drip email campaigns to market their listings and nurture their database. Technology advances now equip the agents with tools that allow them to communicate on a more one on one basis versus a mass… Read more »

Real Estate Email Campaigns – Increase Closings by Improving Connection

Real Estate Email Campaigns – Increase Closings by Improving Connection We have known for years that connecting with the consumer is the way to build your real estate business. As technology evolves, real estate agents can communicate and connect to more people through automation. The key to email campaigns is to communicate to more people… Read more »

Pitfalls to Avoid while Prospecting

Pitfalls to Avoid while Prospecting A top producing real estate agent typically builds their business through various sources of prospecting. Prospecting can include making phone calls, door knocking or various other forms of lead generation. I want to share some of the pitfalls and mistakes that we see all the time in agents who prospect…. Read more »

Master the Skill of Challenging Your Perspective

**These are my notes from a recent superstar retreat with Mike Ferry and Matthew Ferry. Master the skill of Changing Your Perspective *Awareness makes you flexible which reveals new options and gives you power *It’s your reaction to life that determines the experience you have *How you experience the situation determines your resourcefulness *Resourcefulness determines… Read more »

Infusionsoft – Real Estate Tagging Explained

Many real estate agents are using Infusionsoft  to better utilize their real estate databases.  One of the most important parts of any database is organization of the data. Too many real estate agents have one database that every single name gets dumped into. This is a BIG problem! Eventually, realtors will take the ‘One size… Read more »

Infusionsoft – Real estate WARNING – “No More Cheesy Sales Talk”

Infusionsoft – Real estate WARNING – “No More Cheesy Sales Talk”   As you know, I have written dozens of articles on real estate agents using Infusionsoft. I can give you examples of agents that are making money from the application as well as agents that are losing a lot of money. Unfortunately, there are… Read more »

Infusionsoft – Real Estate Content – One Size Does NOT Fit All

Infusionsoft – Real Estate Content – One Size Does NOT Fit All  Think about all of the emails that show up in your inbox everyday. If you are like most people, you look for the emails that you can delete before you start reading the emails that you think are important. This is exactly what… Read more »

Top Real Estate Agent Thought

I wanted to run something by you both to see if you have experienced the same thing.  I am hearing conversations that other agents are having during their negotiations and I know it’s costing them deals.  Since a negotiation is nothing more than a different version of the listing conversation, it’s probably costing them listings… Read more »

How Are Real Estate Agents using Infusionsoft?

 How Are Real Estate Agents using Infusionsoft? Real Estate agents are using Infusionsoft more than ever. Now that so many agents are using the application, it is becoming obvious how to integrate Infusionsoft to improve our business. I wanted to share a list of different sequence’s that real estate agents have created to maximize their… Read more »

Infusionsoft for Realtors – Top 5 mistakes made by agents

Infusionsoft for Realtors – Top 5 mistakes made by agents If you are in real estate then you should have already heard about Infusionsoft. Infusionsoft was introduced the the real estate industry a few years ago and is now becoming the most popular CRM and marketing software used by agents. This is not your average… Read more »

Are You Prepared To Succeed?

*View The PDF Version Here. I have had fielded many calls from real estate agents around the country asking me what I felt about the recent volatility on the stock market and how I thought this would impact our real estate market. The fact of the matter is that we cannot predict what will happen… Read more »

Direct Mail Campaign

*View The PDF Version Here. I want to start off with a few critical points about direct mail. Direct mail as a source of generating business in the real estate industry has been argued about for many years. I personally know agents that are selling 300+ homes per year using mostly direct mail and agents… Read more »

How To Motivate Buyers

*View The PDF Version Here. So many agents are looking for ways to create urgency with their buyers in order to get them to make an offer. Another way to approach to get the buyer to move forward now is by MOTIVATING the buyer. Why create urgency? The way you create urgency with the buyer… Read more »

Greg Harrelson – Interviewed By A Stranger

*View The PDF Version Here. I got this random message from a stranger on Facebook. After looking at her profile, I discovered she was a fellow real estate professional from another area. Her message was a request for me to answer a few questions for which I proceeded to do. I am used to getting… Read more »

Steps To Script Mastery

*View The PDF Version Here. This training article will walk you through the detailed process of Script Mastery. In as little as four weeks, you can develop mastery-like skills and be on your way to a quantum leap in sales production. When doing research, you will find that the Top Producing agents Round the country… Read more »

Eddie Marill Testimonial

Greg, Thanks a million for taking time out of your to do the phone interview with me. I’ve been putting your suggestions to use and am already seeing an increase in my business. Eddie Marill Charleston, SC

Converting Purchase Offers To Pendings

*View The PDF Version Here. If you are like most real estate agents, you are tired of writing offers that never get accepted….what a waste of time. Of course, writing offers is the first step to a pay check yet it is estimated that only 20% of the time do offers get accepted. In other… Read more »

Preparing for Production in the New Year

By Greg Harelson – Century 21 The Harrelson Group As the New Year approaches and you begin making those resolutions about your real estate business, you must remember to keep things SIMPLE. Growth is not measured by how many things you change or how big of a change you make. Growth will occur because you… Read more »

Seven Habits of Highly Productive Agents

To become a highly productive real estate agent, you MUST…. •   You Must Distance Yourself from the Masses •   You Must Understand that your Habits Will Determine Your Future •   You Must change your habits   Negative habits breed negative consequences while successful habits create successful consequences. You can turn negative consequences… Read more »

What Makes you Different than the Other Agents

What’s the difference between you and all the other agents in the business? When you take a good look at any market, you will find that the difference between you and the other agents is very little. Of course, some agents do very little business, some do a little business and others do a lot… Read more »

C21The Harrelson Group Marketing – Marcliffe 3-5-12

C21 The Harrelson Group #1 in sales in 2008 & 2009   Marketing Summary Century 21 The Harrelson Group is a local real estate firm specializing in various types of residential sales throughout Horry and Georgetown Counties. It is our non-traditional approach to marketing and our commitment to developing trained sales professionals that gives us… Read more »

How Can I Generate 40 New Listings in March

How can I generate 40 new  listings in March? 1. Contact every builder I know and ask for the standing inventory. 2. Create an email for builders indicating activity is high and it is times to get their properties on the market. 3. Call all of my bankers and and ask for their rep listings…. Read more »

Cash In with COI

Cash-In on your Center of Influence I have been sharing a lot about mindset today. Talking about how to approach your business from the mental side. I do believe that this is the critical component that will influence your success the most. I do want to give you at least one simple system that you… Read more »

Tony Robbins Business Mastery

Tony Robbins and Chet Holmes Business Mastery Notes   “In times of change, the learners will inherit abundance”   Decrease the chances of failing Know your basic strategy Have great tactics Money Management Business Awareness – where are u? Team Play – collaborate Always minimize risk by having a great strategy Tony Robbins – Business… Read more »

Full Year of Conversations with your COI

 12 Topics to discuss with Past Customers and COI throughout the year 1. Call to discuss property tax and help with a possible appeal. Over the past five years, paying too much in properties taxes has been a major concern. When is the last time you looked at your properties assessed value to see if… Read more »

Reduction Steps

Not too long ago, I mentioned to each of you that you needed to reduce at least 40% of your inventory immediately. I am committed to helping you reaxch your goals this year and know that my job will be to hold you more accountable to your promises than ever before. I will not make… Read more »

Increase Per Agent Production – C21 National Conference

Increase Per agent Production Per agent Production starts with the leaders…not, the agents. Though production is generated by the agents, it is most influenced by the company’s operator. A few questions: 1. What business are you in? Consulting and Coaching business? Or, Real estate? I am the real estate agent consulting business. I help build… Read more »

Life Changing Career

Building a Long Lasting and Life Changing Career in real estate. 1. Focus on the long run. Top agents around the country look further down the road than most. Yes, we all want that immediate commission check, some of us may be desperate to get the next one. It is important to follow a business… Read more »

Break on Through to the Other Side

 Introduction I want to start the morning talking about what you want to talk about. It is easy for me to stand up hear and talk about what I want to talk about. Today, I am committed to getting a better understanding of where you are and what you want to know. This is the… Read more »

Mastermind Notes – What to Talk About

GREG HARRELSON   12 Topics to discuss with Past Customers and COI throughout the year   1. Call to discuss property tax and help with a possible appeal. Over the past five years, paying too much in properties taxes has been a major concern. When is the last time you looked at your properties assessed… Read more »

Growing In An Unpredictable Market

I happened to be a guest on a conference call of nearly 300 great agents and we were discussing how to grow your real estate business in an unpredictable market, meaning, a market where we are not sure if we have hit bottom, if it is going down further or if we are in the… Read more »

Road to Success

As some of you know, I recently attended another real estate training and coaching event on the West Coast. It is important for me to constantly be learning about the art of real estate sales and also keep on top of the most current trends in the industry. In one of the sessions, I wrote… Read more »

Simple Rules to Role Playing

A common characteristic among professionals who excel in their business or sport is practice. It is easy to look at an athlete and immediately grasp how practice will help them perform better. Tiger Woods, for example, spends many hours during the week practicing on the putting green. Micheal Jordan spent hours on the court practicing… Read more »

POD Generation Plan – (POD-GP)

The POD-GP is designed to assist the active agent in producing long term profits by dominating a chosen geographical area. Profitable geographical areas have been identified by the company and distributed to the agents that are willing to commit to the following generating plan. It is the intention of the company and the agent that… Read more »

Myrtle Beach Short Sales are becoming the Investors Choice

For a few years, Myrtle Beach Short Sales were ignored do to over supply of foreclosure listings in the local MLS. Now that buyers are competing for foreclosures in Myrtle Beach and finding themselves in a bidding war, they’re starting to turn to short sales to find value and make sound investments. Investing in Short… Read more »

Stick with the Standards

A major disadvantage in the real estate industry is in the lack of understanding of minimum standards. In real estate, like other industries, there are known standards that agents can use to monitor their business and determine their effectiveness in the following areas: • Time Management • Prospecting Skills • Listing Presentation Skills • Buyer… Read more »

CPR – Creating Profits through Reductions

One of the biggest complaints about real estate agents is that they ‘listed my home and never called me again.’ Unfortunately, the statement is more truth then it is false. In order to excel in your real estate business, it is imperative that you understand why agents do this. Sellers will claim that their agent… Read more »

Real Estate Tip from Greg Harrelson

I hope this year is starting off good for you and your business. Personally, I believe we can all achieve great success this year in real estate if we apply the right mindset. For the past 5 years, so many agents have been trying to figure out if the market is going down further or… Read more »

The 5 Habits of Highly Effective Real Estate Agents

*View The PDF Version Here. I was recently reviewing about 10 years of notes that I have collected while participating in coaching, watching seminars and meetings with mastermind groups. As I was looking through the notes, I noticed that there were some common topics that were discussed each year. The topic most discussed was the… Read more »