Real Estate Sales Solutions Blog

Real Estate Objections Misunderstood

Are you tired of getting the same buyer and seller objections?

I think we need to look at common real estate objections differently. As a matter of fact, I believe we get very few objections from buyers and sellers. I think you will agree after watching this video that most objections are something else.

Before you start handling the objection, determine if it is a…

  1. Smoke screen
  2. Question
  3. Objection

Here is an example of each…I role play these examples on the video above.

Smoke screen

Wait till after the holidays….

Question

Will you take a 30 day listing?

Objection

I’m not going to pay ____%

It is important that you determine if it is a smoke screen, question or objection before responding. Too often, the agent uses an Objection Handler on a question which turns the question into an objection. Learn the when, where and why when it comes to turning real estate objections into a contract agreement.

If you are interested in becoming a Master at Handling Objections than you need to check out our Handling Objections Mastery Course.