Harrelson

Email Marketing Automation: Passive versus Active Approach

For those real estate agents that use some sort of email nurture program, you should be seeing great success. Of course, there are many versions of an email marketing system which can be used and they are often called… Email Blasts, Email Drip Campaigns and Email Nurture Programs. Call it what you want but when used effectively, you… Read more »

What has changed in the Real Estate Business?

I guess I should start by saying, “EVERYTHING has changed!” I started selling real estate approximately 22 years ago. I remember the days where the MLS published books with all of the listings. Listings were not online and there was no such thing as an MLS. We thought eh fax machine was going to change… Read more »

Infusionsoft – Real Estate Tagging Explained

Many real estate agents are using Infusionsoft  to better utilize their real estate databases.  One of the most important parts of any database is organization of the data. Too many real estate agents have one database that every single name gets dumped into. This is a BIG problem! Eventually, realtors will take the ‘One size… Read more »

Infusionsoft – Real estate WARNING – “No More Cheesy Sales Talk”

Infusionsoft – Real estate WARNING – “No More Cheesy Sales Talk”   As you know, I have written dozens of articles on real estate agents using Infusionsoft. I can give you examples of agents that are making money from the application as well as agents that are losing a lot of money. Unfortunately, there are… Read more »